What are the demographics of Walmart shoppers?
What are the demographics of Walmart shoppers?
While Walmart customers span a variety of age groups, Target’s appeal is most strongly concentrated among those from ages 25-44….Infographic: Differentiating Walmart and Target Shoppers.
| Age Group | Walmart (Index) | Target (Index) |
|---|---|---|
| Under 24 | 105 | 91 |
| 25-34 | 99 | 128 |
| 35-44 | 97 | 126 |
| 45-54 | 103 | 86 |
What demographic does Walmart cater to?
Walmart’s low prices on a wide variety of products sold are designed to cater to people of all ages and income statuses. However, the average age of customers at Walmart is 46 years old, with women frequenting the store more often as of 2021. Additionally, 60% of Walmart’s customer base is white/caucasian.
Who is the typical Walmart shopper?
More broadly, the typical Walmart shopper is a white woman between the ages of 55 and 64.
Who is the typical Target shopper?
Nearly eight out of 10 US shoppers are Target customers, according to data from the analytics firm Numerator prepared for Insider. Numerator found that Target’s typical shopper is a white suburban mother between 35 and 44 years old.
Is Walmart good for customers?
This gigantic store meets most of customers wants by providing: convenience of stores location, 24 working hours, great variety of goods, low prices, high quality of both goods and services, and other advantageous offerings. There is other reason that makes Wal-Mart worthy of visiting.
What type of people shop at Kohls?
001. Kohl’s target demographic is married people who are above the age of thirty. The demographic tends to swing towards women slightly, and people of medium income. The people who shop at Kohl’s tend to live in the southern and mid-western U.S.
What are Walmart’s distribution channels?
Walmart Distribution Centers Walmart’s distribution network ships dry groceries, general merchandise, and perishable groceries with other categories to its consumers on a daily basis. It has six disaster distribution centers, located strategically across the country.
How old is a typical shopper?
23% of online shoppers fall between the ages of 35 and 44, while only 18% of the US population is that age. 24% of online shoppers are between the ages of 45 to 54, even though less than 20% of the US population falls between those ages.
What are some examples of demographics you should know about your Target audience?
Choose specific demographics to target.
- Age.
- Location.
- Gender.
- Income level.
- Education level.
- Marital or family status.
- Occupation.
- Ethnic background.
What are Walmart strengths?
Walmart is the world’s largest company by revenue and the largest retailer in the world. It is also the world’s largest private employer, with more than 2.3 million employees. The company is a retail market leader in the U.S. and is a major competitor in all geographic markets in which it operates.
The income demographic with the largest increase in households shopping at Walmart are those that make $25k or less, rising by 20% annually. Walmart has seen a 39% jump in people who have shopped at their store at least once in the past week in the United States. 80% of American shoppers visit Walmart at least once annually to shop for items.
How many Walmart stores are there in the world?
Visit Business Insider’s homepage for more stories. Walmart is the world’s biggest retailer with more than 11,300 stores in 27 countries across the world. There are over 5,700 Walmart stores in the US alone, attracting millions of shoppers each year.
How is Walmart impacting the grocery business?
Walmart is making a dramatic impact on the grocery business as well. For those shoppers who do in-store shopping at Walmart, only 19% of them will shop at the retail giant’s online store as well. 74% of these shoppers regularly use Amazon for their online needs.
Who are the people who shop at Walmart?
With this in mind, we decided to find out more about who’s shopping at Walmart and how these consumers compare to those who shop at some of its biggest rivals, namely Target, Costco, Kroger, and Amazon. To do so, we gathered data from Kantar Retail’s ShopperScape, a monthly survey that polls 3,000 US consumers on their shopping habits.