How do I write a meta description for 2021?
How do I write a meta description for 2021?
How to Write the Best Meta Descriptions in 2021
- Aim for around 155 characters. There is no perfect length for a meta description.
- Use your focus keyword.
- Make sure it matches your page’s content.
- Include a call-to-action.
- List specifications, where possible.
- Make it unique.
- Make it interesting.
How do you write a catchy meta description?
How to write a great meta description
- Stick to your brand voice and tone, but also keep it conversational.
- Include your primary keyword if you can do so naturally.
- Make sure you convey value to the reader.
- Include a call-to-action, i.e. “Learn more here.”
- Write in active voice.
What happens if your meta description is the same?
If your meta description is the same as those for other pages, the user experience in Google will be hampered. Although page titles might vary, all pages will appear to be the same because all the descriptions are the same.
How to write a meta description in WordPress?
Ensure every page on your site has a unique meta description – don’t use the same description on several pages. Once you have your description figured out, you can set it in WordPress by following this guide. Since you only have 160 characters to work with, writing a great meta description takes more than just throwing a few words together.
How to write a meta description for SEO?
You can either write them in your CMS yourself whenever you write new website content, or search engines can pull from the content on the page. There is only so much space that search engines will give to a description.
How long should a meta description tag be?
If your meta description tag is shorter than say 125 characters or longer than 160 characters – rewrite it to fit under the 160 characters range and see if it gets pulled. Make sure you are not using weird characters like quotation marks which can cause weird effects. Keep the length to approximately 135-160 characters.