What is a good example of peripheral route persuasion?
What is a good example of peripheral route persuasion?
Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular athlete advertise athletic shoes is a common method used to encourage young adults to purchase the shoes.
What is the peripheral route to persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What two factors determine whether people take the central or peripheral route to persuasion?
The two factors that determine which route to persuasion someone takes are motivation and ability. An individual must have both motivation and the ability to pay attention, which leads to the central route to persuasion.
What are the methods of central peripheral routes of persuasion?
Lesson Summary Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.
What are the four main elements of persuasion?
IN STUDYING PERSUASION, we study four elements: 1) The communicator, 2) The message, 3) How the message is communicated, 4) The audience. Who says the message often matters as much as what is being said.
What is persuasion route?
The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.
What are the four elements of persuasion?
What is the central route of persuasion?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
Which type of persuasion involves encouraging people to agree?
Using the foot-in-the-door technique, the persuader gets a person to agree to bestow a small favor or to buy a small item, only to later request a larger favor or purchase of a bigger item.
What are the two main routes of persuasion in the Elm called?
The ELM proposes two major routes to persuasion: the central route and the peripheral route.
How is the peripheral route used in persuasion?
The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.
Why do we need to know the principles of persuasion?
That knowledge gives us a solid base that helps us navigate our world. The next section will look at how we influence and are influenced by others. Everything we have already learned will continue to be built upon as we now come to understand persuasion, conformity and group influence.
What’s the peripheral approach to persuasion in psychology?
The peripheral approach is the salesman’s way of thinking. It requires a target who isn’t thinking carefully about what you are saying. It requires low effort from the target and often exploits rule-of-thumb that trigger mindless reactions (see below).
What’s the difference between central route and peripheral route?
The central route is intended to produce enduring agreement. For example, you might decide to vote for a particular political candidate after hearing her speak and finding her logic and proposed policies to be convincing. The peripheral route, on the other hand, relies on superficial cues that have little to do with logic.