What target market does Nike have?
What target market does Nike have?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
What is Nike’s secondary target market?
The secondary target market is basically ALL consumers. Nike carries products for practically everyone, especially athletes. Nike’s customers range from all different ethnicities, religions, and backgorunds.
What is Nike market strategy?
The Nike marketing strategy, in summary, is, invest heavily in marketing, use emotional advertising that every human being can identify with, offer premium products at premium prices and sell their products primarily through 3rd party retails stores.
What are Nike’s key segments?
Nike customer segments comprise four categories which are demographic, geographic, psychographic, and behavioral market segmentation. For demography segmentation, Nike has included different age groups, gender and based on their targeted customer’s financial status.
What are Nike’s markets and how is Nike positioned in these markets?
Nike is positioned as a premium-brand, selling well-designed and very expensive products. As same time Nike tries to lure customers with a marketing strategy centering on a brand image which is attained by distinctive logo and the advertising logo: “Just do it”.
What are Nike’s marketing objectives?
The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes.
Why is Nike advertising so successful?
Nike marketing campaigns trade heavily on authenticity. They usually feature real athletes rather than actors and set out to tell their stories in a way that inspires other ordinary people to find success through sports. What really makes these ads stand out, though, is that they go beyond the sports themselves.
What is Nike’s marketing strategy?
Nike’s marketing strategy is an important component of the company’s success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: “Just do it”.
What is the target audience of Nike?
Nike’s target market is largely consumers ages 15-45. Nike has focused its marketing efforts on the digital space in recent years. The company went high-tech with its push into digital sports and e-commerce. The company introduced the Nike+ running sensor in collaboration with Apple (AAPL). Oct 18 2019
What is the market segmentation of Nike?
Demographic Segmentation. Demography segmentation they include age,race,family income,and education level,among others.
What are Nike market segments?
Nike Market Segments. Market segments is a division of a market into smaller submarkets based on characteristics that are in common. For example, there is a segment for noncustomers, customers, level of service, behaviors, and demographics to name a few divisions.