What was the Yorkie advert?
What was the Yorkie advert?
The famous Keep on Truckin’ advert in 1976 launched a new chocolate bar with an advertising campaign aimed at male consumers. As such, the television advert that launched the brand featured a truck driver thundering along the road in his HGV, Yorkie bar at his side.
What was the Yorkie bar slogan?
Chocablog The Yorkie bar is famous in the UK for its former tag line: “It’s not for girls.” Nestlé first launched the slogans “Don’t feed the birds,” “Not available in pink,” and “King size not queen size” in 2002, but the bar has always been targeted at men ever since its inception.
When did Yorkie change their slogan?
Then in 2002, Nestlé owned Yorkie launched the aggressively macho campaign: “It’s not for girls.” The “It’s not for girls” line and the no women sign were removed from the packaging in 2012 and replaced with the slogan: “Man fuel for man stuff.”
Who was the Yorkie truck driver?
Mungall found fame in the 1970s as the lorry driver in the adverts for the chocolate bar and went on to appear in Casualty, The Bill and other television series.
Did Yorkies used to be bigger?
The original Yorkie bar weighed 58g back in the 1970s, and over time shrunk to 52g, before increasing to a whopping 70g in the 2000s before settling at its current weight of 46g. They were biggest in the noughties but we do get a little more from our four fingers than we used to.
What is inside a Yorkie bar?
Yorkie bars were originally composed of six chunks of chocolate each marked Rowntree; they were wrapped in both foil and an outer paper wrapper and weighed 58 g (2.0 oz). The wrapping was later switched to a single plastic foil wrapper. In January 2015, UK, Raisin & Biscuit Yorkies were 44 g (1.6 oz).
Does a Yorkie shed?
So, Do Yorkies Shed? In a word, yes, but not to the same degree as furrier dogs. It’s made of hair that’s fine, silky, and longer than average dog fur. This hair grows at the same rate all year long (kind of like human hair), so Yorkies don’t have the same growth and shedding cycles as other dogs.
When was the Yorkie bar invented?
1976
Yorkie was launched in 1976 by Rowntree’s of York hence the name. It has no artificial colours, flavours or preservatives. The Nestlé Cocoa Plan works with UTZ Certified to ensure a better future for cocoa farmers and even better chocolate for you. Learn more at: Nestlé Cocoa Plan website.
How long is a Yorkie bar?
General Information
| Product Dimensions | 15.2 x 23.2 x 10.2 cm; 46 Grams |
|---|---|
| Country of origin | United Kingdom |
| Brand | Yorkie |
| Format | Bar |
| Speciality | No artificial flavour, No preservatives |
Do they still sell Yorkie bars?
YORKIE Original, five solid chunks of smooth, milk chocolate. In 1966 York Chocolate was discontinued, then 10 years later in 1976 York Chocolate is re-launched under than brand name YORKIE, with its name due to it being manufactured at our factory in YORK where it still continues to be produced to this day.
Where does the Yorkie bar advert come from?
They’re not laughing for long, as he comes back and uses a giant crane to lift up the hut where they’re sitting, leaving them in the middle of the builder’s yard, in the open air. In the 1980s, toy manufacturer Corgi made lorries with the Yorkie bar logo on the side, furthering its image as being a chocolate bar for truckers.
When did the Yorkie chocolate bar come out?
In the 1980s, toy manufacturer Corgi made lorries with the Yorkie bar logo on the side, furthering its image as being a chocolate bar for truckers. In 2002, some years after Nestlé had taken over Rowntree’s, the Yorkie advertising campaign went a step further with a controversial new slogan: “Yorkie – it’s not for girls!”
When does the new Nestle Yorkie bar come out?
Ten years after the famous Yorkie bar trucker disappeared from TV screens Nestle is relaunching its 26-year-old chocolate bar with an unashamedly “for men only” image. A £3m advertising campaign breaks on Easter Monday, April 1, with the slogan, “Yorkie, it’s not for girls”, and no, it’s not an April Fool.
Why was the Yorkie bar made for men?
“Yorkie feels that this is an important element of men’s happiness and is starting the reclaiming process of making a particular chocolate just for men.”. The TV, press and poster campaign was created by the agency behind the original trucker adverts, J Walter Thompson,
