How do you write a meta description and meta keyword?
How do you write a meta description and meta keyword?
How to write a great meta description
- Keywords: do make sure your most important keywords for the webpage show up in the meta description.
- Write legible, readable copy: this is essential.
- Treat the meta description as if it’s an advert for your web-page: make it as compelling and as relevant as possible.
What is an SEO meta description?
A meta description is the small blurb that appears underneath your website on the SERP that includes information about your page. It is designed to provide users with a brief summary of the content on your page so that users know if the page will answer their question.
Should meta descriptions have keywords?
“The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.” SEOmoz uses meta descriptions on their homepage and product pages, but not their blog posts.
Do Meta descriptions affect SEO?
Do Meta Descriptions Affect SEO? The short answer is no, they don’t technically impact SEO. However, they are an important part of your SEO strategy as they are one of the first things searchers see when they encounter one of your pages.
How do I add a meta description?
Characteristics of a good meta description
- Keep it up to 155 characters.
- Use active voice and make it actionable.
- Include a call-to-action.
- Use your focus keyword.
- Show specifications, where possible.
- Make sure it matches the content of the page.
- Make it unique.
Does Google use meta keywords?
Does Google ever use the keywords meta tag in its web search ranking? In a word, no. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.
What is a good meta description?
A page’s meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. It should be directly relevant to the page it describes, and unique from the descriptions for other pages.
How do I choose meta keywords?
The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages. It’s no good hauling in traffic with keyword phrases like “Low-Rate Mortgage” and “Find a Divorce Lawyer” if your site sells cooking supplies.
How do I find meta description?
If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.” A new tab will open in Chrome (in Firefox, it’ll be a pop-up window). The part at the top, or “head” of the page, is where the meta tags would be.
What are meta tags explained?
Meta tag. In HTML, meta tags or meta elements are tags placed in the head section of your code that help define the contents of a web page. For example, a description meta tag is used by Internet search engines to display a description of your page in their search results. Each meta element must contain an opening and closing tag.
What is Google meta description?
The meta description is an HTML tag, which looks like this in the HTML code for the page: The purpose of a meta description for your page is simple: to get someone searching on Google to click your link. In other words, meta descriptions are there to generate click-throughs from search engines.
What is an example of a meta tag?
Meta tags are undoubtedly useful from an SEO perspective, since they allow search engines to more easily categorize your web page’s content. Common examples of meta tags include canonical tags, meta content types, robots meta tags, or title tags.